mkt501 final term papers

mkt501 current final term paper 2016 spring
Questions:

1. Importance of Supply Change Management for organization? (5)

2.  Five characteristics of Interview.

3. Define SWOT & what is the use for company? (5)

4. Advantages of Negotiation? (5).

5. Different forms of Vertical marketing system (3)

6. Purpose of marketing research (3)

7. Differentiate b/w B.C.G & Mutli factoral analysis (3)

8. What happen when company does not train sales manager(3).
Total 55 questions
46 mcqs
4 questions of 3 marks each
5 questions of 5 marks each


1. why it is imp to review of negotiation?
2. distinguish b/w qualitative and quantitative research?
3. Advantages and disadvantages of observational research?
4. Two techniques of projective?
5. Functions of wholesaler?
6. How price discrimination effects the output of a company?
7. There are negative effects of advertising socially. what are steps to be taken to minimize advertising socially?

MKT501 today paper
Q.sale force?
Q.advantages and disadvantages of observation research?
Q.market research?
Q.explain two types of market research?
Q.slogan?
Q.sales promotion?
Total 55 questions, following were long questions:

By how many ways, information is transmitted to a large number of customers through mass media?

Identify and explain the type of marketing channel (vertical or horizontal) adopted in each situation.

a)      A tax preparation company entered in an agreement with an insurance company to provide car insurance information to its customers.

b)     A food store is operating an ice cream facility, a soft drink bottling operation, an ice cream plant, a bakery that supplies everything to food store.

Describe the common advantage and disadvantage of observational research.

Define SWOT analysis and what are the possible questions a company can answer by using SWOT analysis?

How public relations are helpful in creating goodwill for organizations?

Differentiate between Agent and Merchant wholesalers.

What are your recommendations to encourage the salesperson to boost the sales while giving different alternatives to the customers with respect to their affordability?

Define consumer behavior and what is the main focus of marketers in the study of consumer behavior?

What are the objectives of a promotional plan?